Day: August 5, 2015

A Program That Benefits Everyone Involved

campaigns that deliver

PPC is the acronym for Pay Per Click. We are talking about advertising on the Internet, and managing the experience so that there is the most efficient and productive use of keywords, keyword research and organization, and advertising group development and management. If you want an online presence, PPC management white label software is what you should be looking into.

What Does PPC Software Do?

PPC software monitors the inputs to the Search Engines and determines what keywords, or groups of keywords best emulate your product. In an example, using the hunting knives, the keywords would be hunting and knives. A grouping may include hunting knives with bone handles. The PPC software analyses what is being used to search for hunting knives and provides advice on how Search Engine Optimize can allow you to beat that competition.

~That is where PPC management white label software comes in~


What Is White Label Software?

We are now down to the crux of the discussion. Interesting, the practice of White Labelling comes out of the “old days” of vinyl records.

A bit of history; the reason it is called White Labeling is because of the practice in the 1950’s and 60’s with record companies, where white labels were affixed to allow records to be re-branded and sold. All that was required was for the re-branding company to fill in their trade name on the white label, and it was magically their own. Today, that practice carries on in the software world and is no less prevalent in the area of PPC management white label.

What Does This Software Do For You?

PPC management white label Software is good for the advertiser; it is good for the company that develops it, and for the company that re-brands and sells it.


– For the Developers of This Software

Developing, upgrading and maintaining PPC Software is a complex and expensive business. Technology changes so quickly, as do other factors that can determine the software’s success or failure. In this matter, a critical mass that can be had with this Software allows for spreading fixed costs over a larger production and market base. This larger base makes it possible for specialization in PPC software development that would not otherwise be possible if 100’s of companies were attempting to do the work on their own. Today, we do see a few companies that are white labeling their software to 100’s of PPC specialty companies, and using PPC management white label software as their own.

– For the Re-branders and Customers

The bottom line is the cost of software is reduced that ultimately gets back to the customer. As well, the re-brander can be assured that they will have the best opportunity to offer the most up to date software with costs spread over a wider market base.

In the end, everyone benefits. The company that develops the software can limit competition and access a larger market share. The re-brander can get the top-notch software at a reasonable cost, and the end user gets the best deal of all, as companies focus on services rather than having to worry about their software.

In the end, everyone benefits from that “brown bag” with the white label.